Library

Recommended Reading

Recommended reading for enlightenment on a wide range of topics. Many of these titles are available for reference at the Centre.

 

Marketing

Chris Anderson: Free, The Longer Long Tail, Makers

Dee Blick: The Ultimate Small Business Marketing Book

Peter Cheverton: Key Marketing Skills

Seth Godin: Meatball Sundae, Permission Marketing, Tribes, Linch Pin, Purple Cow

John Jantsch: Duct Tape Marketing

Philip Kotler: Marketing Management, Marketing

Grant Leboff: Sales Therapy

Malcolm McDonald: On Marketing Planning

Regis McKenna: Relationship Marketing

David Meerman Scott: The New Rules of Marketing and PR

Eric Taylor & David Riklan: Mastering the World of Selling

John Wilmshurst: The Fundamentals and Practice of Marketing

 

Advertising, Copywriting

Drayton Bird: Commonsense Direct & Digital Marketing

Claude Hopkins: My Life in Advertising & Scientific Advertising

Perry Marshall & Bryan Todd: Ultimate Guide to Google Adwords

David Ogilvy: Ogilvy on Advertising, Confessions of an Advertising Man

Lester Wunderman: Being Direct, Making advertising Pay

 

Social Media

JasonFalls & Erik Deckers: No Bullshit Social Media

Mark Schaefer: The Tao of Twitter

Brian Solis: The End of Business as Usual, Engage, What’s the Future of Business

 

SEO

Steve Johnston & Liam McGee: 50 Ways to Make Google Love Your Website

Paula Wynne: Pimp my Site

 

Strategy

Igor Ansoff: Corporate Strategy

Ketan J Patel: The Master Strategist

Sun Tzu: The Art of War

Editor, Ian Wallis: Business Gurus

 

Economics

Peter Donaldson: A Question of Economics

Peter Drucker: The Post Capitalist Society

Paul Krugman: Depression Economics

John Lanchester: Whoops! Why everyone owes everyone and no-one can pay

Adam Smith: Wealth of Nations

 

Behavioural and Siciological

Graham Allcott: How to be a productivity Ninja

The Arbinger Institute: Leadership and Self Deception – Getting out of the Box

Dale Carnegie: How to Win Friends and Influence People

Robert Cialdini: Influence – The psychology of Persuasion

Jeanne Ellin: Listening Helpfully

Seth Godin: The Icarus Deception

Daniel Goleman: Emotional Intelligence & Working with Emotional Intelligence

Lynda Gratton: The Shift; The future of work is already here

John Gray: How to get what you want and want what you have

Alison Maitland & Peter Thomson: Future Work

Rollo May: The Art of Counselling

Nassim Nicholas Taleb: The Black Swan, Antifragile

Ray Oldenburg: The Great Good Place

William J Reilly: How to get what you want out of life

Douglas Rushkoff: Life Inc, Program or be programmed, Get back in the Box

PacoUnderhill: Why we buy – The Science of Shopping

 

Business and Management

Ken Blanchard: The One Minute Manager

David Clemons & Michael Kroth: Managing the Mobile Workforce

Peter Drucker: Managing for Results, The Effective Executive, The Practice of Management

Malcolm Gladwell: The Tipping Point

Chris Guillebeau: The $100 Startup

 

Networking and WOM

Ivan Misner: Givers Gain

Ivan Misner: The Worlds Best Known Marketing Secret

Ivan Misner & Dan Morgan: Masters of Networking

Ivan Misner & Robert Davis: Business by Referral