Category Archives: Marketing

Theo Paphitis Award-Winning Bristol Entrepreneur launches do it LIVE!

A Bristol young entrepreneur who caught the eye of a Dragon aims to give small business owners the tools to create and control their own marketing in one day. Danny Maddocks believes that a great website is essential for every … Continue reading

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Fed up with spam after networking events? Join the NHS!

I would like to start a campaign in support of NHS. Various agents have tried to change NHS policy, but I want to make it clear that there should be only one policy: Networkers Hate Spam. Am I the only … Continue reading

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500 ways for keywords to generate more enquiries

We all know you can’t just build a website and wait for people to flock to it, any more than you can open a shop secure in the knowledge that the hoards will come with their wallets bulging. It is … Continue reading

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Maths for Marketing - Not a sexy title?

All human activity that requires quantifiable knowledge uses mathematical tools to generate understanding. Marketing is no different. Increasingly, data is available that can be analysed for marketing purposes and used for business applications, to help in areas like market research, … Continue reading

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Are your prices fair?

There are numerous factors involved in setting prices: costs (obviously), value, supply and demand, competition, scarcity, branding, etc. And whichever method you use to determine the final price - cost plus, marginal, market-based, value – what you end up with … Continue reading

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Why Monitor Social Media?

And is that even the right question? The point of monitoring anything, surely, is to see whether it is working. Marketing is all about organising everything within your business to generate a profit via the fulfilment of customer needs. This … Continue reading

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What is the point of Social Media?

And will it help your business? I had never been particularly interested in social media for personal use (far too old, no doubt), but as someone who is experienced and interested in marketing, I got really excited by social media … Continue reading

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Networking with Angels

This article was highlighted by Jeremy and Kay at emotionalintelligenceatwork and is an interesting insight into hospitality and how we view strangers. The story relates to the ideas of hospitality in Turkey and it ties in with stories my wife … Continue reading

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What is networking and why do we do it?

Networking is simply about communication and relationship building. We all do it – all the time. We get to know people – their likes and dislikes, dreams and aspirations. We share our time with them, our help, our understanding. We … Continue reading

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Marketing on a Budget: Online Marketing

MARKETING ON A BUDGET: Online Marketing In my somewhat intermittent series, marketing on a budget, I have looked at networking, collaborating and how to use social media. Now, I am outlining a broad strategy for online media and how you … Continue reading

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