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Category Archives: Marketing
A Bristol young entrepreneur who caught the eye of a Dragon aims to give small business owners the tools to create and control their own marketing in one day. Danny Maddocks believes that a great website is essential for every … Continue reading
I would like to start a campaign in support of NHS. Various agents have tried to change NHS policy, but I want to make it clear that there should be only one policy: Networkers Hate Spam. Am I the only … Continue reading
We all know you can’t just build a website and wait for people to flock to it, any more than you can open a shop secure in the knowledge that the hoards will come with their wallets bulging. It is … Continue reading
Maths for Marketing - Not a sexy title?
All human activity that requires quantifiable knowledge uses mathematical tools to generate understanding. Marketing is no different. Increasingly, data is available that can be analysed for marketing purposes and used for business applications, to help in areas like market research, … Continue reading
Are your prices fair?
There are numerous factors involved in setting prices: costs (obviously), value, supply and demand, competition, scarcity, branding, etc. And whichever method you use to determine the final price - cost plus, marginal, market-based, value – what you end up with … Continue reading
Marketing on a Budget: Online Marketing
MARKETING ON A BUDGET: Online Marketing In my somewhat intermittent series, marketing on a budget, I have looked at networking, collaborating and how to use social media. Now, I am outlining a broad strategy for online media and how you … Continue reading